Challenger Sports was looking for a Registrations and eCommerce solution that would enable them to measure and monitor their business processes more effectively due to inaccuracies made by using spreadsheets for record-keeping and other systems for order administration. The team was missing granular, real-time data to help improve their marketing programs. By automating and streamlining their sales, marketing, and finance, executing marketing campaigns became easy. On the eCommerce side of the Challenger website, shoppers needed a better and more engaging experience navigating the store as a result of a cutting edge, engaging and robust CMS.
Unique Events in 2016
Challenger Sports provides players, coaches, parents and administrators a soccer experience that caters to everyone involved in the game. Challenger Sports is owned and operated by some of the most experienced soccer people in the US with approximately 1,200 British and 100 Brazilian coaches that are selected by Challenger’s overseas staff. The Challenger Sports mission is “To Ignite In All Children A Passion For Sports.”
The question for Peter Arch, CEO Challenger Sports, was how to create a central place from which all people in the organization had access to customer data. When one person made an update, no one knew about it because so much was done manually. Instead of using spreadsheets to update customer information, the team needed a platform in which they can keep records in one place and make that data available across the entire organization.
“We weren’t able to gather data and reporting on how effectively we were executing on our programs because we didn’t have visibility on where customers were in their decision-making journey.
– Peter Arch, CEO Challenger Sports
Finally, for Challenger Sports, it was important to better manage their sign-ups from the eCommerce store. The set-up of the store wasn’t intuitive and user-friendly. With a large array of products, visitors were having trouble with navigation. The store that was being used was lacking in on-site search functionality and a disorganization of merchandise.
Ultimately, Configio was selected because of its ability to organize customers and customer data in a central database, make sign-up and messaging easy, and work with real, hard metrics to benchmark results.
Tasked with finding the best CRM solution, Arch sought a system that was organized, customizable and scalable. Organized for the reasons that they needed to have customer data that was easy to find by all across the organization – from marketing, to sales, to finance. Customizable, so that they could configure the CRM to their needs. And scalable, so as they continue to grow their database, the platform would be robust enough to grow with growing data.
Dealing with record-keeping problems, in which any additions to customer data that were made by one team member weren’t automatically visible cross-departmentally, the adoption of Configio enabled Challenger Sports to rid themselves of Excel spreadsheets and work on keeping and updating customer data from a single, central location.
With Configio, Challenger Sports was able to get rid of all the tedious, repetitive tasks of their marketing programs and was able to create automated progress reports while benchmarking their successes to help them further improve. The progress reports were visible to C-level executives providing complete visibility into areas that have been successful and those that had room for improvement. The team was able to save time on creating and executing programs at a quicker and more efficient rate.
Configio enabled Challenger Sports to create a more user-friendly way of registering for programs. The sign-up process and the checkout process were simple and easy to navigate through, and the shop became a place where shoppers could quickly and efficiently purchase merchandise.
– Peter Arch, CEO Challenger Sports
By hiring a dedicated person to lead Configio’s new system, Challenger was able to cut down the size of the marketing team making it more productive and efficient, saving on both time and money.